Since the launch of the first online store years ago, e-commerce software has been constantly evolving and adapting to rapidly changing requirements of various industries and consumer groups. A number of commercial products entered the market over the last decade, but were forced out by a new generation of applications - free, supported by worldwide communities of developers and offering virtually unlimited customization capabilities thanks to the open-source model they were based on. At a certain point, the market of “out-of-the-box” e-commerce solutions was dominated by a few competitors, such as Joomla/VirtueMart and osCommerce, but it soon became obvious that they were losing momentum and becoming more and more obsolete. That’s exactly why the release of Magento in 2008 was so important for the industry.

Magento covers the entire process of online trading – from adding products by the site administrator and configuring the products catalog to securely processing payments and shipping orders to clients. The site administrator has complete control over every aspect of the site: products, catalog, payment gateways, checkout, shipping, transactions history, statistics, users, marketing campaigns, discounts, SEO and much more. The software allows you to set up several sites under one umbrella and fully supports multiple languages, which enables you to configure a network of online stores for different countries (with geo-specific products, taxes and currencies) or target groups and monitor their performance from a single location. The software features a powerful reports and notifications engine addressing every aspect of your store’s operation – sales reports, clients, inventory status, popular searches, coupons usage – and keeps you updated about your sales in the 24/7 mode. Magento supports over a dozen of the most popular and reliable payment gateways “out-of-the-box”, while this list can be substantially expanded with the help of numerous third-party mods, free and commercial, submitted by developers to the Extensions section of Magento’s website. Fast and hassle-free deployment, full product documentation and great customizability make Magento an ideal choice for e-commerce startups and upgrades of existing infrastructure alike. For customers, all of these back-end features mean fast and intuitive navigation through the product catalog, a convenient shopping cart, a comprehensive personal profile with shopping history and preferences, one-click shopping and efficient order tracking – everything we usually refer to as “customer satisfaction”.

Around a year ago, the global developers’ community met Magento with great acclaim and started providing keen support of the new product, which resulted in the explosive growth of its popularity and an ever-increasing flow of third-party mods, themes and extensions. Today, Magento is the most advanced, flexible and efficient free e-commerce application in the world that leaves little to no chances to its former competitors both in terms of functionality and usability. Being an open-source product, Magento has a highly-expandable and scalable modular structure, which makes it possible to customize it to specific clients’ needs, no matter how unusual or complex they are. However, Magento is a rather complex system that amateur developers will hardly be able to properly configure and customize. Therefore, creation of a successful and professional e-commerce store requires a professional approach and a team that can handle this task.

Our company offers a full range of Magento customization services - from a single-line concept to fully-customized and properly deployed e-commerce solutions full of custom features and unique eye-catching designs. Our developers have accumulated extensive experience in Magento development and will be glad to assist your business in expanding its global outreach and offering your clients, existing and potential, a whole new level of shopping experience. If you are selling a unique product or service, be it a weekend fishing trip or a sub-orbital space flight, Magento will be able to meet all of your needs with its cross-sales capabilities, product options and groups, multiple images per product, pre-orders, custom products, product reviews, ratings and users’ comments. Our business analysts will guide you through the modeling stage by asking the necessary minimum of questions and suggesting possible development options, so you can come to us with a general concept of your store and we’ll take care of the rest. If you have never worked with web development companies, don’t worry – we’ll try to make the whole process as hassle-free and enjoyable as possible.

It may be high time you tried Magento – the new e-commerce prodigy that changed the way millions are selling on the Internet. Feature-packed, flexible and intuitive, it will become an ideal foundation of your new project or will breathe new life into your existing online business. Feel free to contact us to make this happen!